100 years of history

It feels like everything is new in South Florida. It’s hard to find untouched nature and history, much less so on the rapidly developing Fort Lauderdale Beach. I was therefore intrigued and excited to work with Bonnet House Museum & Gardens, a tropical estate and nature preserve hidden in the heart of the city with a remarkable history, as it celebrated its centennial year.

In working with this account at my marketing agency, I spearhead the creative direction and designed various digital, social and print advertising campaigns promoting general visits & tours, events, fundraising & legacy donations, holidays, weddings & private events, and museum memberships.

With each piece of creative, I tried to reflect the vivid color found in the art and flora of this oasis. The vibrant visuals, effective media placements, and segmented & location audience targeting yielded remarkable ROI, with impressive leads generated and full bookings for events on numerous occasions.

I also contributed in the development of media plans, television spots, written content, social media contests, brochures, billboards, and property signage while also serving as a client-facing account lead.